Rural libraries are uniquely situated within their communities to relate on a personal level, rather than merely “business as usual.” One cool way to do this is by becoming an integral part of the celebratory atmosphere around holidays. Rural libraries can plan something patriotic for Memorial Day and Veterans Day, something sparkling and loud for the 4th of July, thoughtful and reflective for Thanksgiving, and nostalgic and traditional for Christmas.
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In these days of social media, librarians do not want to be left behind. Library directors, particularly in rural areas, are either unflinchingly embracing one or more forms of social media or being dragged kicking and screaming into the 21st century by their patrons, staff, trustees, friends group, county government and, more and more frequently, by their own devotion to their duty.
The electronic newsletter (or e-newsletter) is something we are all familiar with — as recipients. Organizations, associations and even vendors, at times, like to impart information to members, clients, customers, etc., via regular newsletters that arrive in our email inbox. We put up with them, for the most part, because they sometimes give us valuable knowledge, advice or notifications of events or products that we are interested in and use. Sometimes when we are not so pleased with content, we delete them, but they keep coming until we “remove ourselves from the list” altogether.