Find out what marketing really is--beyond posters and press releases--and the steps to determining what library users want and how to deliver it.
If you find yourself doing PR, promotion, or marketing as part of your job, but you never formally learned how, then you’re an “accidental marketer”—and you’re not alone! Hear the basic tenets you never had a chance to learn as well as advanced tactics. Get the real reasons why many patrons don’t attend programs and why the media doesn’t always cover your events. Learn what “true marketing” is and why it can make your hard work pay off more often. This webinar will be led by the author of the book The Accidental Library Marketer, author/trainer/consultant, Kathy Dempsey.
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Kathy Dempsey, author/trainer/consultant, The Accidental Library Marketer