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Hey Kids! Look What We’ve Got! Effective Marketing to Tweens and Teens

November 16, 2011
Short Title
Hey Kids! Look What We’ve Got! Effective Marketing to Tweens and Teens
Summary

Techniques for marketing to elusive tween and teen audiences. 

Description

With the library taking a much deeper look at marketing itself in order to bring in patrons, this program will look specifically at the Teens and Tweens of the community and present effective means of marketing to them. Since this is a traditionally under served population in the library, we will be looking at what the research has to say for marketing to this group, as well as our own experiences with marketing to Teens and Tweens. Presented by Jake Rundle, Hastings Public Library.

Recorded on
11/16/2011
Duration
1 hour
Presenters

Jake Rundle, Hastings Public Library

Cost
Free
Library Type
Public
School (K-12)
Program Type
Community Building / Civic Engagement
Program Topic (Non-PPO)
Special Needs & Underserved Populations
Target Audience
Children / Family
Young Adult
Job Functions
Marketing
Professional Development/Training
Source
Non-ALA