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Writing Good Press Releases and Working with the Media

February 28, 2012
Short Title
Writing Good Press Releases and Working with the Media
Summary

Tips for identifying and knowing your audience to write the most effective press releases. 

Description

Learn the art of writing press releases and communicating with the media with author/consultant, Kathy Dempsey, the woman who literally wrote the book on this topic! Kathy’s book, The Accidental Library Marketer, is widely consulted by librarians that suddenly find themselves chief marketer for their organization. She’ll provide both good and bad examples of press releases and show how facts can easily be compiled to form a good press release. Kathy will also review common mistakes librarians make when working with the media. Lots more advice on managing those sticky calls from the media, so don’t miss this one!

Recorded on
02/28/2012
Duration
1 hour, 23 minutes
Presenters

Kathy Dempsey, author/consultant, The Accidental Library Marketer

Cost
Free
Library Type
Academic / College
Public
School (K-12)
Special
Audience
Adult
Job Functions
Marketing
Professional Development/Training