Great Marketing Ideas from the 2013 John Cotton Dana Award Winners

Eight libraries were selected for the 2013 John Cotton Dana Award, honoring outstanding library public relations and marketing with a $10,000 award and plaque. This award has been given continuously since 1946 and is sponsored by EBSCO, the H.W.Wilson Foundation and the Library Leadership and Management Association (LLAMA), a division of the American Library Association (ALA). It is considered to be the most prestigious of all library awards in the field of public relations and marketing.

Publicize Your El día de los niños/El día de los libros Events

As libraries throughout the country continue to expand their collections for diverse communities, thousands will celebrate El día de los niños/El día de los libros (Children’s Day/Book Day), also known as Día, on April 30, 2012. Libraries from coast-to-coast will host celebrations with family programs, including bilingual story hours, book giveaways and other literacy events.

Winners of the 2011 John Cotton Dana Awards

Editor’s note: Below you’ll find great examples for boosting your library’s PR. And don’t miss Loudoun County Public Library’s “Try Poetry” program.

Five libraries are winners of the John Cotton Dana Library Public Relations Award, which recognizes and honors outstanding achievement in library public relations.

Are you a Programming Librarian?

Interested in creating and coordinating programs for your community fueled by creativity, connections, and shoe-string budgets? Attend “Are you a Programming Librarian?” at the ALA Annual Conference on Sunday, June 27, 1:30–3:30 p.m., at the Washington Convention Center, Room 209 A/B, to hear from librarians like you. The event will include break-out sessions on grant writing, marketing and publicity, and beginning programming for students and new librarians.

Highlights include:

Taking a Shot at Photography

They say a picture’s worth a thousand words, so why not promote your programming with images? Photos of your events can be used to attract new people to your programs by showing them what they’re missing, or to raise funds by showing how important and well-attended programming is in your community. Use them on your website, with social media, in newsletters, and in promotional material.

Where in the World Is John Adams?

Looking for a clever way to promote a program at your library and invite patron participation? Perhaps you could look to “Where in the World Is John Adams?” for inspiration. The site records the modern-day travels of John Adams (in die-cut bookmark form) and not only promotes the “John Adams Unbound” traveling exhibition, but allows the public the unique opportunity to submit their own John Adams sightings. Want to see if John Adams has been in your state or country?


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