Marketing and PR for Cultural Programs

Publicizing your program is just as important as planning the content. Ideally, you’ll want to make this part of your library’s overall marketing communications plan to maximize results. In the crowded media marketplace these days, both high-tech and high-touch are needed for success. In other words, send out your RSS feed, but make sure you talk up your events at the local Rotary or Chamber of Commerce meetings, too. We asked some of your programming colleagues to share their top tips and gathered a few into this blueprint for success.

Establish an Identity

2009 John Cotton Dana Awards

This award, given annually for the best in library public relations, increasingly demonstrates the powerful connection between good programming and good PR. Six winners were announced at ALA’s Midwinter Meeting in Denver; each library receives a $5,000 award from the H.W. Wilson Foundation and will also be honored at the 2009 ALA Annual Conference in Chicago.


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