Registration is open for the eighth annual WrestleMania Reading Challenge, sponsored by WWE and the Young Adult Library Services Association (YALSA), a division of the American Library Association. The challenge encourages teens and tweens to read during Teen Read Week and beyond. By doing so, they can win prizes donated by WWE and other organizations. According to Nielsen Media Research, WWE's programming reaches 15.8 million fans each week, of which 23 percent is younger than age eighteen.
- Register your library or school by completing a brief online form. Librarians and educators must register by July 31, 2012.
- Promote the contest to your teens. World Wrestling Entertainment will send promotional posters to all registrants in September. Registrants can download completion certificates, pledge forms, and other collateral from YALSA and WWE after registration closes.
- Help teens submit their entries. Tweens and teens will write a letter to their favorite WWE Superstar that convinces the Superstar to read the tween/teen's favorite book and then submit it through an online form that will be made available in October.