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The Accidental Library Marketer

If you find yourself doing PR, promotion, or marketing as part of your job, but you never formally learned how, then you’re an “accidental marketer”—and you’re not alone! Hear the basic tenets you never had a chance to learn as well as advanced tactics. Get the real reasons why many patrons don’t attend programs and why the media doesn’t always cover your events. Learn what “true marketing” is and why it can make your hard work pay off more often.

Connecting with Many Children from Many Cultures

Are you culturally literate? Do you know how to plan and promote programs and services for diverse populations of children and their families? In this interactive session, participants will explore their understanding of various cultures and discuss how to create culturally sensitive library programming that promotes cultural literacy and connects many children from many cultures.

Bringing STEM Learning to Public Libraries

Many libraries want to introduce STEM (Science, Technology, Engineering and Math) into their programming to attract new audiences and help stimulate children’s interest in science. You will learn about the STAR Library Education Network (STAR_Net) led by the National Center for Interactive Learning (NCIL) at the Space Science Institute. STAR_Net Librarians and others who are successfully programming STEM will also share their strategies for connecting with community resources.


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