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Advertising, Marketing & Making Connections

lishizaka's picture
Boomers and Beyond logo

When Palos Verdes Library District was charged with creating a large-scale, grant-funded program series for older adults, we knew we would have to be at the top of our marketing game. After all, big programs call for big marketing. 

As much as we love fliers and posters, we knew that this time, they weren't going to meet our marketing needs. Your marketing plan really needs to match the size and amount of programming you’re doing, and it needs to be tailored to the audience you're trying to reach.

Small but Mighty: Examples of Greatness from Small Libraries

Small library

Like most organizations that provide continuing education opportunities, our State Library of Iowa issues an evaluation form following our training events for library workers. Once, after we presented some great ideas for summer reading programming, some of our attendees’ comments implied that the ideas were good only for “big libraries” — not for small libraries with limited staff, budgets and spaces.

8 Ways to Save Money on Programming in a Tiny Library (Part 2)

cprice's picture
A group of women lined up in the library

In last month's post, "8 Ways to Save Money on Programming in a Tiny Library (Part 1)," I offered four strategies that have helped me stretch my small programming budget to its limits. I talked about looking to friends and family for free programming; tapping resources in your community; partnering with other organizations; and turning your own passions into programs.

Big Programs, Little Budget: Forging Community Partnerships in a Small Town

Meservey, Iowa, is tiny — fewer than 250 residents —  and the library’s budget is tight. Despite this, the Meservey Public Library has managed to triple its program attendance in the past few years and create many memorable, budget-friendly events. 

Drawing on her experience as director of the Meservey Public Library, Chelsea Price will share ideas for hosting "big" programs on a small budget and discuss how partnerships can be an invaluable resource for programming. 

Participants of this session will:

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