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When Palos Verdes Library District was charged with creating a large-scale, grant-funded program series for older adults, we knew we would have to be at the top of our marketing game. After all, big programs call for big marketing.
As much as we love fliers and posters, we knew that this time, they weren't going to meet our marketing needs. Your marketing plan really needs to match the size and amount of programming you’re doing, and it needs to be tailored to the audience you're trying to reach.
In last month's post, "8 Ways to Save Money on Programming in a Tiny Library (Part 1)," I offered four strategies that have helped me stretch my small programming budget to its limits. I talked about looking to friends and family for free programming; tapping resources in your community; partnering with other organizations; and turning your own passions into programs.
Meservey, Iowa, is tiny — fewer than 250 residents — and the library’s budget is tight. Despite this, the Meservey Public Library has managed to triple its program attendance in the past few years and create many memorable, budget-friendly events.
Drawing on her experience as director of the Meservey Public Library, Chelsea Price will share ideas for hosting "big" programs on a small budget and discuss how partnerships can be an invaluable resource for programming.
Participants of this session will:
I believe in the value of public programming, and I derive great satisfaction from both attending and planning them. Therefore, I was excited to be asked to speak at the 2017 ALA Annual Conference about “Creating Dynamic Programs and Events at Your Academic Library.” When an unavoidable conflict took away this opportunity, I opted to share my firsthand knowledge via the secondhand means of a video, available here.