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Café LOUIE (Louisvillians Organized, United, Involved and Engaged)

September 21, 2017
Audience
Adult
College Students
Community Members
Older Adults / Seniors
Urban
Young Adult
Budget
Free
Advance Planning

The primary goals of Café LOUIE include facilitating communication between constituents and their elected officials and situating the public library as a space for civic engagement.

The 2017 series was planned to coincide with the state legislature’s session, so it started in late January and ran through the end of April. Contacting of the elected officials began in November 2016.

A library programs coordinator contacted elected officials to invite them to participate in the Café LOUIE that was in or closest to their district. After the initial invitation to all officials, we focused on RSVPs for the upcoming programs on a rolling basis. We used phone calls and email to communicate with the officials and/or their staff. After the scheduling was done, Friends groups helped coordinate refreshments and set-up for the day of.

Challenges included: some officials were difficult to reach and/or hesitant to commit to weekend morning programs. A few officials RSVP’d yes and did not show up, and a few did attend without having RSVP’d. Besides inconsistencies with the marketing materials, these instances caused little disturbance; the programs are meant to be flexible. Some sites drew large crowds that strained the time limit and the volunteer moderators’ abilities.

Marketing

Once the branches’ schedules were finalized, our library produced one flier listing all 18 Café LOUIE dates. We then produced individual fliers for each branch’s program as we secured RSVPs from the pertinent elected officials. The fliers included the program date and time, along with headshots of all participating elected officials and the logos of our partnering organizations.

We shared the fliers with our partnering organizations — both physical and electronic copies — and displayed them in the library and throughout the community. In email communications with the elected officials, we shared the fliers and requested that their office include them in email newsletters and on social media. Many of them did. (See sample fliers under Attachments at right.)

At most branches, and for the program as a whole, attendance for the 2017 series of Café LOUIE increased from 2016. This could be attributed in part to growing familiarity with the program, but certainly also to improved outreach and communications efforts. Attendance ranged between fewer than 10 and up to more than 100, among the programs at our 18 branches.

Budget Details

Our library did not spend money on this program. The local coffee shop chain donated coffee and coffee supplies. Friends of the Library groups purchased light breakfast and index cards, if cards were not already available at the branch. Providing breakfast refreshments was a draw, but they are not necessarily essential to the event.

Day-of-event Activity

The set-up for Café LOUIE included tables for refreshments, chairs for patrons and, if desired, chairs for the elected officials. (At some of the events the officials stood during the program.)

Depending on the layout of each branch, some programs were held in meeting room spaces with rows of chairs; others were held in more public areas of the library with a few chairs but also room for patrons to stand and mingle with each other and the officials. We provided index cards and pens for patrons to write down and submit questions before and during the program, and the questions were read by a moderator (usually a Friends representative).

Friends of the Library members and Library Foundation staff assisted with facilitating the program. With their help, two or three library staff members were generally required at each event. This usually included the branch manager, who provided a brief welcome to the program.

One challenge was that, due to contested pieces of legislation being debated at the time, certain program dates saw unexpectedly large turnouts, media coverage and heated discussions between the constituents and certain elected officials.

Program Execution

Thirty-eight total elected officials participated in the series, with 13 of them attending multiple Café LOUIE's (5 state senators, 12 state representatives, 19 metro council members, and 2 other city officials).

The majority of feedback we received from patrons and elected officials was positive, with requests to continue the series next year. A recurring suggestion we received was to extend the program length. For next year, we will plan to keep the program itself one hour in length, but schedule additional mingling time afterward so that the elected officials may plan to spend more time at the branch and have more opportunities to converse with their constituents. We also plan to spread the events out throughout the year, instead of concentrating them during the state legislature’s session.

With plans to continue this program on an ongoing basis, we are on the way to achieving our goals of increasing constituent engagement with elected officials and positioning the library as a civic engagement venue.

There is no formal evaluation component in place at this time. Anecdotal feedback from participants and elected officials was overwhelmingly positive.

As a result of the series' second year, we are in the process of establishing new relationships with several local civic-oriented organizations to improve and expand Cafe LOUIE for 2018.

Advice

Communicate early and often with the elected officials, and be prepared for them to have last-minute schedule changes regardless of their RSVP.

Arrange for or train moderators who will be able to effectively manage the flow of questions, answers and discussion.

There is a bright side to small turnouts: those in attendance get more face time with the elected officials who attend.

Reiterate to patrons that the program is meant to be a starting point for engagement between constituents and elected officials — in order to be effective, that communication should continue after the program ends.

Some ways to encourage ongoing engagement include: providing a flier with information about how to contact elected officials (at the local, state and federal levels); book displays that illustrate library resources related to civic participation, US history, etc.; and scheduling related programs in conjunction with the elected officials program. (In 2017, we hosted sessions on the electoral college and media literacy/how to identify fake news.)

Short Title
Café LOUIE

Café LOUIE gives Louisville residents the opportunity to meet with state and local elected officials at their local library branches.

Constituents, legislators and council members gather in each branch for a casual forum and moderated question-and-answer session.

Program Date
Sat, 2017-04-29
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Summary

Louisville Free Public Library fosters civic engagement with a program that brings local and state officials to the library.