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Last year, I wrote about how you can use conditional formatting in Excel to track important deadlines for promoting library programs. In order to ensure that I remember to send something out to the more than 14 communication channels that we routinely utilize at the William H. Hannon Library, these customized spreadsheets have been indispensable.
When Palos Verdes Library District was charged with creating a large-scale, grant-funded program series for older adults, we knew we would have to be at the top of our marketing game. After all, big programs call for big marketing.
As much as we love fliers and posters, we knew that this time, they weren't going to meet our marketing needs. Your marketing plan really needs to match the size and amount of programming you’re doing, and it needs to be tailored to the audience you're trying to reach.
A surprising amount of graphic design goes into a programming librarian's job, from creating signage for upcoming programs to repackaging photos you took at an event. Navigating these tasks is easier when you have plenty of free tools at your disposal.
There are a lot of great free photo editor tools available, but it can be hard to find one site or program that will do everything you need. Below, I outline three different tools that have helped me with display signage, web content creation and photo repackaging.
With Older Americans Month coming up in May, now is a great time to review your list of upcoming programs under a new lens. During her speech at the ALA Midwinter Meeting in January 2016, AARP's Jo Ann Jenkins identified three key areas we can address for our aging population: health, wealth and self. Do you have any programs that fall into these categories? If so, are they marketed toward older adults?