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Perfect Pitch: Publishers' Tips for Requesting an Author Visit

October 1, 2020
Popular Topics
Books and Authors
Publishers' Tips for a Perfect Pitch
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Want to host an author? Here are tips for a stellar pitch and a publisher contact list to get you started.

So, you want to host an author — either in person or virtually — at your library. Where do you start? When do you start? And what do you say in the dreaded pitch email?

Library marketing contacts at each publishing house are happy to work with you to arrange author visits, but it helps to be prepared. We spoke to several publisher marketing reps and asked how library workers can make their requests stand out from the pack. Here's what they said.

Also, scroll down for a helpful directory of publisher contacts.

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Ask for the specific author you want

You might think you’re making a marketing rep’s job easier by being flexible, but asking, “which authors do you have?” is not their preferred approach. A specific ask is more productive and more likely to get a timely reply.

Give plenty of lead time

Your request is likely to get a better result if you send it far in advance of your target date. Marketing reps recommend contacting them at least four to six months ahead of time.

Write a thorough pitch

You can waste lots of time writing back and forth with a marketing rep — time that they could be spending lining up your speaker. To avoid this, include all the information you have up front.

Your contact will want to know what event format you are envisioning (Q&A or panel? In-person or virtual?), who the bookseller will be at the event, and the approximate number of attendees you expect. Also include whether you are able to offer an honorarium and/or expense coverage. While these are not necessary, know that most author events take place while the author is touring with their most recent book — unless the library is able to cover travel costs.

Finally, if you can, include a list of authors you’ve hosted previously, along with attendance numbers and the total books sold. If you don’t have this information at the ready, start collecting it for future pitches.

Send your pitch to the right place

A carefully crafted pitch won’t do any good if it winds up in an abandoned email inbox. The final — and perhaps most important — step is getting your email into the right hands.

To help, we compiled the below contact list for publishing companies and their many imprints. Some publishers have library marketing reps listed on their contact pages; for others, look for publicity contacts. If a website offers neither of these, email the general email address.


 

Imprints: Abrams Appleseed, Abrams Books for Young Readers, Amulet Books, Magic Cat

Contact: ABRAMS Children’s Books

 

 


 

 

Contact: Blackstone Publishing

 

 

 


 

Imprints: Big Picture Press, Candlewick Entertainment, Candlewick Studio, Nosy Crow, Templar, Walker Books US

Contact: Candlewick Press

 


 

Contact: Chelsea Green Publishing

 

 


Imprints: Image Comics, Ablaze, A Wave Blue World, AfterShock Comics, AWA, Ahoy Comics, Albatross Funnybooks, Dynamite Entertainment, Green Ronin, Heavy Metal, Image Comics, Manga Classics, Paizo, Storm King Productions, Tokyopop, Udon Entertainment, Valiant, Vault Comics, Zenescope Entertainment

Contact: Diamond Book Distributors

 


Imprints: Disney Hyperion, Disney Press, Disney Lucasfilm Press, Freeform, Hyperion Books for Children, Marvel Press, Rick Riordan Presents

Contact: Disney Publishing Worldwide


 

 

Contact: DK

 

 

 


 

 

Contact: Feeding Minds Press

 

 


Gibson House Press

 

 

Contact: Gibson House Press

 

 

 


 

Imprints: Avalon, Basic Books, Grand Central Publishing, Hachette Audio, Hachette Books,Hachette Nashville, Little, Brown and Company, Orbit, PublicAffairs, Running Press, JIMMY Patterson Books

Contact: Hachette Book Group

 


Imprints: Graydon House, Hanover Square Press, HQN, Inkyard Press, MIRA Books, Park Row Books

Contact: Linette Kim, Library Marketing Manager

 


Imprints: Amistad, Broadside, Custom House, Dey Street Books, Ecco, Harper, Harper 360, Harper Business, HarperCollins Español, Harper Design, HarperOne, Harper Perennial, HarperVia, Harper Voyager, Harper Wave, William Morrow

Contact: HarperCollins Publishers


 

Imprints: Bebop Books, Children's Book Press, Lee & Low Books, Shen's Books, Tu Books

Contact: Lee & Low Books

 


 

Contact: Little, Brown Books for Young Readers

 

 


Imprints: Celadon Books, Farrar, Straus & Giroux, Flatiron Books, Forge Books, Henry Holt & Co., Macmillan Audio, Minotaur Books, Picador, St. Martin's Press, Tor Books, Wednesday Books

Contact: Macmillan Publishers

 


Imprints: Flux, Jolly Fish Press, Press Box Books, Little Blue Readers, Focus Readers, North Star Classroom

Contact: North Star Editions or Emily Temple

 

 


Imprints: Countryman Press, Liveright, Norton Young Readers. Distributors for: Abbeville, Fantagraphics, Kales Press, New Directions, Penzler Publishers, Persea Books, Pushcart Press, Thames & Hudson, Tilbury House, Tin House, Well-Trained Mind Press.

Contact: W.W. Norton & Company, Inc.

 

 


Imprints: Beginning-to-Read, Matt Christopher Sports Library, Norwood Discovery Graphics, Read and Discover, Team Spirit

Contact: Norwood House Press


 

Contact: Other Press

 


 

Contact: Penguin Random House Library Marketing

 

 


Contact: Penguin Young Readers Group

 

 


 

Contact: Quirk Books

 

 

 


 

Contact: Random House Children's Books

 

 


Children's Imprints: Aladdin, Atheneum Books for Young Readers, Beach Lane Books, Little Simon, Margaret K. McElderberry Books, Paula Wiseman Books, Simon & Schuster Books for Young Readers, Simon Spotlight

Adult Imprints: Adams Media, Atria Books, Avid Reader Press, Gallery Books Group (includes Scout Press and Saga), Howard, One Signal, Scribner, Simon & Schuster, Tiller

Contact: Simon & Schuster

 


 

Imprints: Soho Crime, Soho Press, Soho Teen

Contact: Soho Press

 


Imprints: Sourcebooks Explore, Sourcebooks Jabberwocky, Sourcebooks Fire, Sourcebooks Wonderland, Sourcebooks Young Readers, Simple Truth, Sourcebooks, Sourcebooks Landmark, Sourcebooks Casablanca, Poisoned Pen Press, Dawn Publisher, Cumberland, Little Pickle Press, Sphinx Publishing, Prufrock Press (distribution client)

Contact: Sourcebooks Children's Authors, Sourcebooks Teen & YA Authors


 

Imprints: Forge, Nightfire, Tor, Tordotcom Publishing, Tor Teen, Starscape

Contact: Tor/Forge Books

 

 


Imprints: Algonquin, Algonquin Young Readers, Artisan, duopress, Erewhon, The Experiment, Familius, Storey, Timber, Workman

Contact: Workman Publishing Company

Date / Time
Thursday, October 1, 2020 - 10:15
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Academic / College
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