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Using Project Outcome Data to Improve & Support Library Programming

September 13, 2017
Short Title
Using Project Outcome Data to Improve & Support Library Programming

The Public Library Association (PLA) is partnering with the American Library Association (ALA) Public Programs Office to present this webinar on the benefits of using outcome data to improve and support library programming.


PLA’s Project Outcome is a free online toolkit designed to help public libraries understand and share the impact of their programs and services by providing simple, standardized surveys and an easy-to-use process for measuring and analyzing outcomes.

Learn how to use Project Outcome data for programming decisions and improvements, funding requests, measuring against strategic priorities, and advocating for the impact your programs and services have on the community. Participants will hear real library examples and have the opportunity to ask questions.

At the conclusion of this webinar, participants will:

  • Understand what is included in the Project Outcome toolkit and how it works;
  • Know how other libraries are using resulting outcome data for program improvements and more; and,
  • Be able to apply what they learned to their library programs and services.

This webinar is open to everyone interested in outcome measurement, but will be aimed at programming librarians and library staff in charge of programmatic decision-making. If you want to register for Project Outcome in advance of the webinar, you can do so for free at

This webinar is free, but registration is required and space is limited. Registration will be open until the session begins or until space is no longer available. 

Recorded on
1 hour

Emily Plagman

Emily Plagman is the project manager for PLA’s performance measurement initiative, Project Outcome, funded by the Bill & Melinda Gates Foundation, overseeing its development and implementation. Prior to joining PLA, Emily worked as a project manager, at the Chicago Metropolitan Agency for Planning on an energy efficiency grant. Emily received her master’s in International Public Affairs from the LaFollette School of Public Affairs at the University of Wisconsin and her bachelor’s in Political Science at Marquette University. 



Samantha Lopez

Samantha Lopez is the project coordinator for PLA’s performance measurement initiative, Project Outcome, funded by the Bill & Melinda Gates Foundation, providing coordination, content and user support. Prior to joining PLA, Samantha worked as a membership coordinator for the Teamsters Local Union No. 703. Samantha received her master’s in English Literature from the University of Illinois at Chicago and her bachelor’s in English Literature from the University of Illinois at Urbana-Champaign.






Brent Bloechle has been with the Plano Public Library System (PPL) for 13 years. He has been the manager of the Maribelle M. Davis Library for eight years. At PPL, his additional areas of responsibility are new library technology, staff development, Project Outcome and Edge. He previously has spoken at the PLA Conference, Internet Librarian and the Texas Library Association Conference, and he is a contributing author to Creative Library Marketing and Publicity.




Registration Deadline
Wednesday, September 13, 2017
Library Type
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