Last year, I wrote about how you can use conditional formatting in Excel to track important deadlines for promoting library programs. In order to ensure that I remember to send something out to the more than 14 communication channels that we routinely utilize at the William H. Hannon Library, these customized spreadsheets have been indispensable.
Librarians are well aware of the importance of advertising for programs — after all, our program attendance depends on it, and there's no motivator like the fear of an empty room.Â
When Palos Verdes Library District was charged with creating a large-scale, grant-funded program series for older adults, we knew we would have to be at the top of our marketing game. After all, big programs call for big marketing.Â
As much as we love fliers and posters, we knew that this time, they weren't going to meet our marketing needs. Your marketing plan really needs to match the size and amount of programming you’re doing, and it needs to be tailored to the audience you're trying to reach.
Marketing can be tough in any library, but in a school library, where we are often solo librarians, it can be particularly difficult to fit it in. Here are three easy and cheap ways to market your school library and let everyone know about the fantastic things you’re doing!
