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Last year, I wrote about how you can use conditional formatting in Excel to track important deadlines for promoting library programs. In order to ensure that I remember to send something out to the more than 14 communication channels that we routinely utilize at the William H. Hannon Library, these customized spreadsheets have been indispensable.
When Palos Verdes Library District was charged with creating a large-scale, grant-funded program series for older adults, we knew we would have to be at the top of our marketing game. After all, big programs call for big marketing.
As much as we love fliers and posters, we knew that this time, they weren't going to meet our marketing needs. Your marketing plan really needs to match the size and amount of programming you’re doing, and it needs to be tailored to the audience you're trying to reach.
We've all been there — the crafts are set up, the snacks are out, and you’ve got your programming director hat on. You're prepared for a great turnout … and then nobody shows up.
It's a huge letdown to be excited about a program only to have zero attendance. You wonder what you did wrong, why no one was interested. It's easy to get down on yourself.