Last year, I wrote about how you can use conditional formatting in Excel to track important deadlines for promoting library programs. In order to ensure that I remember to send something out to the more than 14 communication channels that we routinely utilize at the William H. Hannon Library, these customized spreadsheets have been indispensable.
When I started as library director in the tiny town of Meservey, I never thought we would be able to pull off large-scale programs like libraries in big cities did. Those types of programs aren’t in our budget, and it’s hard enough getting good attendance at our smaller events. The payoff, I figured, probably wouldn’t be worth all of the money and time spent.Â
I am thrilled to admit that I was wrong, and that tiny libraries like mine can, in fact, have big events that are just as successful as a library 10 times their size.
What do you do after a library event ends? After the guests have gone away, after the feedback forms have been collected, after the monitors have been shut down, the food carried away, the books re-shelved, and the chairs stacked in the corner ... what's next?
This post is a summary of a talk that was recently presented at the Library Marketing and Communications Conference on Nov. 17, 2016.
As part of All Alexandria Reads — an initiative that encourages residents to read the same library-selected book — the Alexandria Library hosted events and discussions that revolved around “The Astronaut Wives Club” by Lily Koppel. The Duncan Branch Library presented a panel consist
