Program marketing is all about getting the right message to the right person at the right time.

Big programs call for big marketing. Here's how one library promoted a huge series for older adults.

When the local newspaper of Weare, New Hampshire, closed its doors, the library director stepped up.

With a few simple steps, you can increase the ripple effect your programs have in your community.

Are your tabletops or bathroom doors bare? You could be wasting prime marketing real estate.

Did you study graphic design? We didn't either. Here are a few tools to make your photo projects easier.

No need to beat them over the head. Try these subtle methods to encourage patrons to attend your event.

The elusive Facebook event. Who sees it? Do people use Facebook events anymore? Is it worth your time?

Meetup.com can be a powerful community-building tool — if you know how to use it.

Stop making program fliers? At Loyola Marymount University's libraries, word-of-mouth is where it's at.