âStudents are too busy nowadays.â Iâm sure weâve all heard it. So here are a few tips â from my own experience and crowdsourced from other very helpful librarians â to break through the haze of busy-ness and reach students.
Last year, I wrote about how you can use conditional formatting in Excel to track important deadlines for promoting library programs. In order to ensure that I remember to send something out to the more than 14 communication channels that we routinely utilize at the William H. Hannon Library, these customized spreadsheets have been indispensable.
With a scarily accurate algorithm, TikTok will fill up your âFor You Pageâ with an endless scroll of videos tailor-made to your interests and humor. Chances are, if you keep scrolling, youâll come across a library TikTok.
What can you do to ensure that your hybrid programs become standouts in your programming lineup? Try covering these three bases: promotion, delivery and evaluation.
Jeff Zeh and James Hutter of Port Washington (N.Y.) Public Library reflect on the last two years of successes and failures they met while planning hybrid programs.
Watch the full webinar recording to learn more or read some of Zeh and Hutter's tips below.Â
Librarians are well aware of the importance of advertising for programs â after all, our program attendance depends on it, and there's no motivator like the fear of an empty room.Â
Above my desk at work is a postcard from the local grocery store.
When Palos Verdes Library District was charged with creating a large-scale, grant-funded program series for older adults, we knew we would have to be at the top of our marketing game. After all, big programs call for big marketing.Â
As much as we love fliers and posters, we knew that this time, they weren't going to meet our marketing needs. Your marketing plan really needs to match the size and amount of programming youâre doing, and it needs to be tailored to the audience you're trying to reach.
Marketing can be tough in any library, but in a school library, where we are often solo librarians, it can be particularly difficult to fit it in. Here are three easy and cheap ways to market your school library and let everyone know about the fantastic things youâre doing!
A surprising amount of graphic design goes into a programming librarian's job, from creating signage for upcoming programs to repackaging photos you took at an event. Navigating these tasks is easier when you have plenty of free tools at your disposal.
There are a lot of great free photo editor tools available, but it can be hard to find one site or program that will do everything you need. Below, I outline three different tools that have helped me with display signage, web content creation and photo repackaging.
The elusive Facebook event. Who sees it? Do people actually use Facebook events anymore? Is it worth your time?
Determining whether your event is reaching your target demographic and getting people into your door can be a bit of a mystery. The good news is it's a low-cost mystery.
Designed to help bring people together, Meetup.com can be a useful tool to market your programs and develop a micro-community.
With Older Americans Month coming up in May, now is a great time to review your list of upcoming programs under a new lens. During her speech at the ALA Midwinter Meeting in January 2016, AARP's Jo Ann Jenkins identified three key areas we can address for our aging population: health, wealth and self. Do you have any programs that fall into these categories? If so, are they marketed toward older adults?
