To Charge or Not to Charge?
Some library programs come with a cost — literally. Noah Lenstra explores the issue.
Breaking through the Busy: Tips for Getting the Students Who Already Do Everything
Students are busy. Here are some tips for getting the most over-extended kids into the library (or bringing the library to them).
Promoting Your Event: A Timeline
Why reinvent the wheel? John Jackson shares his tabletable for promoting programs at his academic library.
Small Tribe Librarian: Making the Most of Free Resources
Are you in need of a starting point or some direction? These free resources will get your imagination going.
For Teens, by Teens: TikTok Time
What's cooler than teens making promotional TikToks for the library while earning community service?
Librarian Skills of Outreach & Marketing
An ALA task force looked at several courses to see how they teach marketing skills and what we can learn.
National Library Week 2021
This year's National Library Week theme promotes the idea that libraries extend far beyond four walls.
Using Influencer Marketing
Use the power of social media to help spread library love during National Library Week.
Marketing Virtual Humanities Programs
We'll enter 2021 with a new set of virtual programming skills. Have you mastered the art of marketing them?
Fun Ways to Advertise Library Programs
If you advertise it, they will come ... won't they? Use these tips to get new faces in the door.